Ai! This new Honda Puyo concept car is hella crazy and stuff. I'm not even sure what to say. It's, like, SOFT and stuff. And has teeny tiny wheels. And holes in it. See? I told you I didn't know what to say.



I'll tell you what THEY say, in their marketing materials. They say: "'PUYO' is a Japanese onomatopoeia that expresses the sensation of touching the vehicle's soft body. It is meant to convey a warm, friendly impression" and then they say, "The goal was to create a personable design with the feel of an adorable pet, while taking advantage of the maximum spaciousness of the box-shaped design" and  THEN they say, "The PUYO's 'gel body' features soft materials to promote greater real-world safety." Uh huh. Gel body. Adorable pet. Note to self: apply for marketing job at Honda.

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